Tasting Room
Reading Cathy Marston’s article about her attitude towards wine education got me thinking about the way that we, as producers, approach the subject. One of the coolest shifts in the South African (and international) wine scene over the last ten years has been how much of the pretension around wine has started to be broken down. [...]
Continue reading about Is it what you know, or what you nose?
From this Wednesday, Twitter followers and Facebook fans stand a chance of winning a bottle of wine at the cellar door in our Wine Wednesday promotion. Of course, you’ll need to be at the tasting room to claim the prize, but with the festive holidays coming up we hope to see you there! All you [...]
As a wine farm that has invested a fair amount of time and money at its cellar door, we do our best to make sure that the experience of our guests gets as much attention as our wines do in the cellar. We love to have people at the farm, and it gives our team [...]
A few years ago I was fortunate enough to attend a short course on wine consumer behaviour at the UCT Graduate School of Business. One of the things that was mentioned then was that as a general rule, wine consumers have a core of five brands that they trust and buy regularly, and will venture [...]
Spoilt for wine choice There are some 600 wine producers in the Western Cape and hundreds of cellar doors and tasting rooms to choose from. But I doubt that any can offer a tasting of ‘unusual’ grape varieties that we can at Fairview. This is because we have a commitment to innovation across our business, [...]
With all that has taken place in the past twelve months, with regard to the economy, the state of the wine industry and the anticipation of the Fifa World Cup in South Africa in 2010, the December/January tourist season has been a rather tricky one to predict.
So our new tasting room is open, up and running! The designers and tasting room hosts have work very hard to get everything in place and to become accustomed to the new work flow and environment. I have spent some time this week just observing the people going through their tastings of Fairview wines and [...]
Continue reading about Looking back and moving forward at Fairview
